Technical SEO, kept working month over month.

The discipline

Material findings are ranked by demonstrated impact, plausible business risk, and implementation cost.

A crawl-error dashboard can generate a hundred findings a week; many do not warrant action. Technical SEO under PushFire filters those findings against evidence: which page, generating what recorded revenue, losing which visitors, at what cost — or, where the work is preventative, what specific risk it forestalls. Material findings are reviewed by a senior practitioner before they enter the report. The rest stay in the tool.

What the practice covers

• • Crawl and indexation review — soft 404s, redirect chains, canonical drift, and unexpected noindex injected at build time.
• • Structured data implementation and validation. Organization, BreadcrumbList, and Article where accurate — not markup that Google no longer supports for the intended rich result.
• • Real-user Core Web Vitals monitoring (LCP, INP, CLS), not synthetic Lighthouse scores alone.
• • Site architecture review: internal linking, hub-and-spoke structure, orphan URLs, authority flow.
• • Redirect manifest maintenance: legacy URLs preserved at exact slugs where they hold authority; direct-to-final redirects maintained wherever possible.
• • Sitemaps, robots.txt, and Search Console monitoring for coverage regressions.