Under SEO
A paid SEO diagnostic that ends with a decision document.
We open the source accounts, count what the records support, and produce a ranked action list against a defined measurement standard. Not a scored PDF.
What the audit covers
Reviewed against the account records, not against a tool score.
- Crawl and indexation — soft 404s, redirect chains, canonical drift, unexpected
noindex, and any coverage regressions in Search Console. - Content and rankings — which pages earn recorded revenue, which earn traffic without revenue, and which are stuck at position 4–20 where a targeted rewrite may move them.
- Backlinks and authority — third-party referring domains, lost links from broken URLs, and where reclaimable authority is sitting on 404 pages.
- Brand-versus-nonbrand — visible Search Console query data classified as brand, nonbrand, or unclassified, with omitted and anonymized queries noted. Existing awareness is not confused with category-level demand.
- Conversion path — how organic visitors reach a lead, where the tracking loses them, and whether the CRM is receiving reconcilable source data.
- AI-search visibility — a defined query set tested against named models (ChatGPT, Perplexity, Gemini, Google AI Overviews) with citation, mention, and recommendation counted separately.
- Structured data — validated Organization, BreadcrumbList, and Article markup where accurate. Not markup that Google no longer supports for the intended rich result.
- Real-user performance — LCP, INP, and CLS field data from CrUX where sufficient data is available; synthetic Lighthouse alone is not the standard.
What you get
A written decision document, not a scored PDF.
- A findings document ranked by evidence strength, expected commercial impact, risk, effort, and dependency.
- A specific stop / start / increase / investigate list for the next 30 and 90 days.
- A section on what could not yet be counted, and what work would make it countable.
- The evidence behind each claim — traceable to the source systems the client controls.
- A 60-minute review call with your team.
Every finding is written so your in-house team or another vendor can act on it. Implementation is quoted separately, based on actual scope.
Timeline
Three to four weeks
From kickoff to written plan. Occasionally longer for very large properties or when we are waiting on data access.
Who does the work
A senior practitioner
Sean Dolan (PushFire founder, running SEO audits since 2009) is involved in every full audit — sometimes leading, always reviewing before delivery.
Sample of the output
A recent anonymized case summary is published.
The Results page shows the source systems, principal findings, and limitations from a recent review — including an SEO-adjacent case where a rebuilt practice-area page produced 190 leads in the 12 months after the rebuild vs 123 in the prior 12 months, on comparable recorded traffic.
Put the SEO account under this standard.
An initial call establishes whether the source records will support the standard, and whether PushFire is the appropriate firm to run the audit.