There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
We never “set it & forget it”
PushFire offers complete PPC program development (or overhaul of an existing pay-per-click campaign) as well as ongoing optimization and management services. Whether you need month-to-month management, a new set of eyes on a campaign, or a complete rebuild for your internal team to manage, we can help.
Available PPC management services
Below you’ll find a listing of the more common paid marketing services we provide. If you’re confused about what would work best for your business, we can advise on which platforms have shown the best ROI metrics within your specific industry. For most businesses, the best results are produced by using a combination of various online advertising methods.
PPC advertising delivers instant traffic by placing you at top positions on search engines. With Google accounting for two-thirds of all US searches, AdWords remains the most effective PPC advertising vehicle. It not only places your site in prominent view of searchers, but AdWords enrollment also provides you with the ability to test keywords, complementing your existing SEO strategies.
If 100% of the Internet doesn’t search exclusively on Google, why should your ad campaign be limited to it? Bing has a 20% market share of searches performed in the United States. PushFire can get you started using Bing PPC services, or overhaul your current campaign. With ad creation, optimization, and management services, we can help you get the most out of your search advertising on Bing. PushFire is also a participant in the Beta for the Bing remarketing program.
Facebook advertising presents a perfect complement to any search marketing campaign. With 1.01 billion daily active users and 894 million mobile daily active users, Facebook is the premier social media platform. It features a robust advertising platform that can help spread your message to a wide swath of people. Businesses can target Facebook users in two ways.
PushFire offers complete retargeting services, including campaign development and management services. Our expertise ensures that businesses spend their ad dollars on the users most likely to convert, rather than throwing mud at the wall and hoping it sticks.
Both Google and Bing offer Shopping ads to allow you to showcase individual products directly in the search results. Shopping ads appear above organic listings for almost all terms centered around commercial products and even sometimes appear above standard paid search ads. The share of search engine result pages displaying Shopping ads more than doubled during 2014 from 7% to 16% of all search results.
At PushFire, we offer a PPC audit as a service to clients who aren’t necessarily looking to switch PPC providers, or let go of managing the accounts themselves – they are simply looking for ways to improve and hone their efforts. Our best PPC managers will comb through your account and give you the very same advice we would employ if your account was our account.
What’s included in PushFire professional PPC Management services?
- Keyword Discovery and Selection
- Ad Text Creation
- Help with Optimizing Landing Pages
- Conversion Tracking
- Call Tracking
- Ad Submission
- PPC Monitoring
- PPC Cost Management
- Campaign Improvement Modification
- Competitive Research
- Landing page development and improvements (as an additional service)
We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report, so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.
Every campaign is different, so it’s impossible to quote a one-size-fits-all price. The price of the service will vary depending on your keyword volume and monthly spend.
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How to hire PushFire for PPC Management
If you’re interested in our PPC Management Services, please contact us to check our availability and receive a free quote.