Client report
Beckendorff Farms · 2026 bookings by source.
43 paid-and-closed bookings totaling $264,600 in 2026 revenue. This page shows where each booking came from, where the numbers are firm, and where attribution loss means the real answer is likely bigger than the number on the page.
Attribution as of 2026-08-12. Prepared by PushFire.
Bookings
43
Revenue
$264,600
Average booking
$6,153
Paid Search return on ad spend (floor)
~4.3×
$43,000 on $9,904.73 YTD spend
Paid Search return on ad spend (adjusted)
~5.7×–8.7×
$56,830–$85,980 est. after attribution loss (see below)
Source mix
Where the 2026 bookings came from.
Revenue by source
- Organic Search$92,20034.8%
- Paid Search$43,00016.3%
- The Knot$34,80013.2%
- Direct$30,50011.5%
- Repeat Customer$19,6007.4%
- Personal Contact$18,4007.0%
- Phone$12,6004.8%
- Website · unknown$13,5005.1%
Bookings by source
- Organic Search1534.9%
- Paid Search614.0%
- The Knot614.0%
- Direct511.6%
- Repeat Customer37.0%
- Personal Contact49.3%
- Phone24.7%
- Website · unknown24.7%
Booking value
Average booking value by source.
Paid Search bookings are ~24% larger than Knot bookings on average. Of every source on this page, Google Ads is producing the biggest events.
Attribution
Attribution asymmetry.
Not every source on this page carries the same certainty. Digitally-tracked channels can absorb attribution errors from each other. Hand-labeled sources cannot. The result is that Paid Search is almost certainly larger than it looks, and Knot, Personal Contact, and Repeat Customer are exactly as large as reported.
Can absorb lost paid attribution
GA4-tracked channels. Session cookies and gclid decide who gets credit.
| Organic Search | $92,200 |
| Direct | $30,500 |
| Phone | $12,600 |
| Website · unknown | $13,500 |
| At-risk pool | $148,800 |
Cannot · hand-labeled floors
Sourced by the client, not by GA4. Nothing in the tracking can inflate them.
| The Knot | $34,800 |
| Repeat Customer | $19,600 |
| Personal Contact | $18,400 |
| Fixed floor | $72,800 |
Applied to Beckendorff
Industry estimates put paid-click attribution loss between 15% and 40% for slow-consideration purchases like wedding venues. Sessions expire, cookies get wiped by iOS Safari, ad blockers skip the beacon, and the couple re-visits days or weeks later via Google search. GA4 credits the second session, not the ad click.
Applied conservatively: the real Paid Search contribution likely sits in the $56,830 to $85,980 range, not the measured $43,000. That would put the honest return on ad spend closer to 5.7× to 8.7×. The measured 4.3× is a defensible floor.
Adding call tracking to the website and connecting every channel (Google Ads, The Knot, Meta, phone, email) end-to-end into a single CRM would narrow this range further. But some leakage is permanent. iOS Safari wipes cookies after seven days, ad blockers skip the measurement beacon entirely, and a couple who takes eight weeks to decide will start a new session by the time they submit. The goal is not zero leakage. It is a tighter range.
The four Knot, Personal Contact, and Repeat Customer numbers on the page are unaffected by this range. They are exactly what they say they are.
Methodology
How each booking was traced.
Bookings taken from the client 2026 booking sheet. For each row, PushFire attempted to match the couple's email or phone against three independent systems: the Gravity Forms database export from 2026-07-30, the Beckendorff Farms lead notifications in Gmail through 2026-08-12, and the GoHighLevel contact list for the Beckendorff Farms sub-account.
Where a Gravity Forms submission existed, the channel was assigned from the GA4 ga4_channel value on the joined attribution export, computed by matching the form submission timestamp to the GA4 thank-you page hit on the same minute, timezone-adjusted from America/Los_Angeles (the GA4 property TZ) to America/Chicago (venue local).
Six bookings labeled by the client as The Knot returned zero hits across all three systems, consistent with those inquiries arriving through The Knot's own messaging system rather than the website form. Seven bookings labeled Repeat Customer, Personal Contact, or Phone Call similarly returned zero digital hits, consistent with off-platform origins.
Two anomalies: YETI Roadshow (labeled Website but with no trace in any system, likely an industry-contact direct email that got mis-tagged) and New Heart of Texas (a real website form lead confirmed in Gmail on 2026-08-04 but arriving after the Gravity Forms export cutoff). Both are grouped as Website · unknown in the source pies.