A PPC audit that ends with a decision document.

What the audit covers

Each dollar in the account matched to a defined business outcome, or flagged if it can't be.

• • Account structure review across Google Ads (Search, Performance Max, Shopping, Video), Meta Ads, and LinkedIn Ads.
• • Conversion tracking audit: which conversions fire, where, on which platform, deduplicated or not. Where the numbers agree with the CRM. Where they don't.
• • Brand and nonbrand activity reported separately, so existing brand awareness is not confused with category-level search demand.
• • Search-terms and placements review - what you are actually spending on, versus what you meant to spend on.
• • Bidding strategy review against the platform's bid-signal quality and the client's actual conversion volume.
• • Landing-page-to-CRM handoff review: where inquiries drop, where source data is lost, where the platform is optimizing toward a low-value event.

What you get

• • A findings document ranked by evidence strength, expected business impact, effort, and risk.
• • A specific "stop / start / increase / investigate" list for the next 30 and 90 days.
• • A section on what could not yet be counted, and what work would make it countable.
• • The evidence behind each claim - traceable to your ad accounts, CRM, and analytics.