How We Operate
PushFire operates as a systems partner, not a tactical vendor. We design, govern, and oversee acquisition systems intended to perform under real-world constraints including capital discipline, reputational exposure, regulatory oversight, and internal accountability.
Our work prioritizes durability over volume, signal integrity over surface metrics, and decision frameworks over isolated optimizations. We engage selectively, operate with transparency, and accept responsibility for the downstream consequences of the systems we help put in place.
OPERATING UNDER SCRUTINY
We work in environments where marketing decisions are reviewed, questioned, and measured against real risk.
That reality shapes everything we do. Systems are designed to withstand internal review, external pressure, and long term accountability. We do not optimize for attention or novelty. We optimize for reliability under constraint.
If a system cannot be defended, it does not ship.
Operating Principles
These principles govern how systems are designed, evaluated, and defended over time.
Capital Discipline
We design systems assuming capital is finite, scrutinized, and accountable. Performance is evaluated against opportunity cost, not vanity benchmarks.
Signal integrity
Decision quality is protected through conservative assumptions, clean attribution, and resistance to metric distortion.
Governance before scale
Systems are governed before they are expanded. Growth is earned through reliability, not momentum.
Downstream responsibility
We account for second and third order effects, including reputational exposure, compliance risk, and organizational strain.
Selective engagement
We operate best when incentives are aligned, leadership is involved, and decisions can be made with clarity.
ENGAGEMENT MODEL
We are explicit about how engagement works.
1. Qualification
We assess fit based on complexity, risk exposure, leadership involvement, and internal readiness.
2. System review
Existing acquisition, attribution, and decision infrastructure is evaluated for fragility and distortion.
3. Design and governance
Systems are rebuilt or reinforced with explicit rules, controls, and accountability paths.
4. Ongoing oversight
We remain involved where system integrity requires continuity. We do not disappear after deployment.
Not all reviews proceed to engagement.
SYSTEM CATEGORIES
These are not offerings. They are the systems we are accountable for.
Acquisition systems
How demand is created under capital and reputational constraints.
Media execution under constraint
How demand is created under capital and reputational constraints.
Attribution governance
How channels are governed, paced, and defended.
Decision frameworks
How tradeoffs are evaluated and acted upon with clarity.
Selective engagement
We operate best when incentives are aligned, leadership is involved, and decisions can be made with clarity.