We help you develop and define your brand
Our websites are search engine optimized
While we pride ourselves on producing stellar designs, we also know that having an awesome looking website that doesn’t follow best practices in regard to search engine optimization leaves you with an ineffective online marketing presence. It’s why we include basic on site search engine optimization in our design packages. Our SEO strategies are the result of almost two decades of experience in the field. When building a website, we ensure that design elements, site architecture and internal linking strategies are created with SEO in mind and within the parameters of the Google Webmaster Guidelines. If you’re changing your site’s platform during a site redesign, we can also help you create a migration plan to lessen the risk that you’ll lose your current search engine rankings.
Our websites are responsive and mobile optimized
A 2014 comScore report showed that mobile devices accounted for 60% of all digital media consumption in June 2014. While apps make up the lion’s share of the time we spend on mobile devices, the amount of time spent accessing the mobile web accounts for between 12-18% of overall mobile usage – and is growing.
We develop custom PPC landing pages
Your core website often has multiple calls to action competing for the user’s attention. If you’re heavily dependent on SEO as a traffic source, your core website might be built from a “Google first” perspective. Custom landing pages allow you to eliminate distractions for users coming from paid search campaigns, allowing you to keep the focus on generating whatever conversion is the primary goal for that particular keyword or ad campaign. Custom landing pages can help improve your AdWords Quality Score without affecting your SEO efforts. Landing pages also allow you to hyper-target your calls to action based on the user’s reason for visiting, locale, demographic, the device the visitor is using, whether or not the user has previously interacted with your brand and more. We can help your business define specific landing page opportunities and create conversion-centric landing pages to help you generate more leads and revenue – which can also translate to lowering your costs per acquisition.
Our websites are conversion focused
Having a website won’t do you much good unless that website can convert site visitors into customers, subscribers, trial users, leads or whatever your website’s conversion goals may be.
We design with site speed in mind
Website speed – meaning how fast your website loads for users – is becoming increasingly important. A 2012 study by Keynote Systems showed that 64% of smartphone users expect a website to load within four seconds. Google Representative Maile Ohye stated back in 2010 that, “2 seconds is the threshold” e-commerce sites should be aiming for. Site speed is already a factor in Google’s desktop algorithm and Google has not been shy about their intent to eventually include page speed into their mobile-friendly algorithm as well. At PushFire, we keep site speed in the forefront of our design process. We’ll work to marry your vision with a load time that’s as optimal as possible – based on your design needs and budget – in an increasingly impatient world.
