For well over a decade, links have made the SEO world go round. In the early years, links were easily manipulated. As search engines got older and wiser, they began to put more efforts into and take more vigorous measures to spot link manipulation.
Historically, external links into you website didn’t hurt you. If Google was able to identify the links as being unnatural, they simply discounted the link as far as its value for your rankings. But over the last several years, that’s changed. Google launched the Penguin filter. No longer content to merely discount unnatural links, Google began punishing sites for them.
During the same timeframe, Google became much more aggressive in what they deemed unnatural links as well. Webmasters soon found that links they’d generated in years past were coming back to haunt them. Some of these links were generated using accepted practices at the time but have since become a Penguin target. Some of these links weren’t generated by the webmaster at all.
But to Google, having bad links is having bad links, regardless of the circumstances surrounding their procurement.
Prevention vs. recovery
If you believe one of the Penguin updates have negatively affected your rankings, you’ll want to read our information on Penguin recovery. If you’ve received a message through Google search console notifying you that you have a manual action on your site, you can find out more about manual penalty recovery here.
If you haven’t been hit by a Penguin update or received a manual penalty, but are nervous you might, our link audit service can assist in identifying any potential risks and help you take proactive measures to avoid getting caught in the Penguin filter.
What goes into a custom backlink audit?
Our link audit help you understand your backlink profile as well as any potential risks associated with it. We’ll give you a statistical breakdown of your incoming external links, as well as our opinions on how those statistics might be viewed by the search engines.
Our link audits look at:
- TLD distribution
- Link statuses
- Inbound link types
- Inbound link locales
- Inbound site types
- Anchor text distribution
- ACRank distribution
- Moz domain authority distribution
- Title rankings
- Potential manipulative signals
- Blatant backlink spam
- Toxic link ratios
- Link reclamation
- More as needed
We’ll also analyze various factors of your top two competitors to allow you to compare the key components of your backlink profile to those of other successful websites in your niche.
Nothing generic in PushFire link audits
Each backlink audit is custom created. We don’t hit “go” on a tool and send you the spreadsheet it generates. We give you the statistical data, as well as our interpretations of the factors that make up your specific backlink profile and what those factors might “say” to the search engines. If we see areas of concern, we’ll advise you on how to lessen the risk they pose.
Each link audit is personally analyzed and custom-developed by our executive staff. We don’t sell you on the reputation of one individual and then pass you off to one with less experience.
Once your link audit is complete, we’ll provide you with a full report on our findings. The report includes an index for easy reference, statistical breakdowns, our opinions on the data, custom recommendations to improve your overall backlink profile and priority indicators.
Every site has a different backlink profile, so it’s not possible to give a one size fits all price. Pricing varies depending on the number of backlinks and number of root linking domains.
Get a link audit for your website
If you’re interested in having us audit your backlinks, please contact us to get a free quote. Due to the custom nature of our backlink audits, availability is limited.