About
Senior judgment stays close to the work.
PushFire is built so the people responsible for strategy stay close to the systems, evidence, and decisions. AI expands how much we can research, analyze, monitor, build, and test. Accountability stays human.
The firm
Founded in 2009. Built for decisions where getting it right isn’t optional.
PushFire began as Ascendgence, LLC in 2009 and has operated as PushFire since 2012. We work with companies where marketing affects growth, capital, reputation, or regulatory exposure.
Ongoing engagements typically span established seven-figure businesses through lower-middle-market and private-equity-backed companies. Enterprises also engage PushFire for audits, attribution, measurement, and focused specialist work.
Paid media, search, CRM, attribution, reputation, and reporting operate against the same records and measurement standards, giving leadership a clearer view of what is working, what is uncertain, and what should happen next.
Founder
Founder, Principal Operator
Sean Dolan founded PushFire and works directly on engagements where marketing decisions carry meaningful financial, operational, or reputational consequences.
His work spans eCommerce, real estate, SaaS, legal services, and enterprise brands. He has managed multi-million-dollar media budgets, helped scale Alan's Factory Outlet from six figures to multi-million-dollar monthly revenue, and supported organizations including Ritz-Carlton-branded developments and the Pittsburgh Steelers ProShop. Sean has represented PushFire on industry stages in the U.S. and internationally, including keynotes at Affiliate Summit West and the Houston Interactive Marketing Conference, and has served as a judge for national digital marketing awards.
Sean tests the story against the records. If an advertising platform says one thing and the CRM says another, he wants to know why. If the evidence supports an uncomfortable conclusion, he would rather say so than make the story easier to sell. That same standard has drawn him into local accountability efforts outside of business when public claims and the underlying record did not align.
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There is another recurring theme in Sean's life: the gap between what is and what should be possible. In high school, he served as president of Best Buddies, and his Eagle Scout project focused on reducing barriers between special education and general education students. He later served on the board of a local teen recovery organization.
In 2009, Sean and his father, Kevin, created Pimp This Bum, an early livestreaming and online fundraising project centered on Tim Edwards, a Houston man experiencing homelessness and alcoholism. CBS News documented the project, which later received international attention. Sean later co-directed a documentary about the experience. The goal was not to make Tim's choices for him, but to give him access, resources, guidance, and a better set of choices.
Sean brings that same pragmatism to client work. Broken tracking, unreliable analytics, messy CRMs, and years of workarounds are not things clients need to fix before calling PushFire. They are simply the starting point. He would rather see the system as it really is, determine what can be trusted, and improve it without wasting time assigning blame.
Today, much of Sean's attention is focused on AI and the widening gap between effort and outcome. He created SignalEar to bring years of personal and business communication into a single private corpus, then examine it with locally run LLMs using retrieval, context pruning, model routing, and task-specific evaluation. He tested it on himself first, analyzing more than 100,000 of his own communications.
That work reflects his view of AI at PushFire: use it aggressively to expand how much experienced people can research, analyze, monitor, build, and test. Keep consequential decisions with the person accountable for the outcome.
Outside of work, Sean writes and performs stand-up comedy. His jokes and short-form comedy have attracted more than 130,000 combined followers across TikTok, Instagram, and YouTube.
Partner
Partner, Head of Operations
Mimi Ho brings more than two decades of experience across technology, operations, financial markets, and business strategy to PushFire. She previously co-founded and helped scale a managed-services technology company into a multimillion-dollar operation, building the systems, teams, and client frameworks behind its growth.
For the past eight years, Mimi has also been active in financial markets and currently serves as a Popular Investor on eToro, where she manages more than $4 million in assets and has built an audience of more than 190,000 followers.
At PushFire, Mimi turns strategy into operating discipline. She leads the systems behind client delivery and helps ensure that growth does not come at the expense of accountability, service quality, or measurable outcomes.
How the firm works
Senior-led. AI-enabled. Measured to a standard.
A senior practitioner stays close to the work. AI expands how much we can research, analyze, monitor, build, and test. Every engagement follows the same reporting standard: sources identified, counting methods defined, estimates labeled, and limitations left visible.
How We MeasureWorking together
Bring us the system as it is.
You do not need clean analytics, perfect attribution, or a finished brief before we talk. We start with the systems and records you have, determine what can be trusted, and decide whether PushFire is the right fit for what you need to accomplish.